466 – Marketing Media for Small Business with Mary Ann Pruitt
The How of Business - How to start, run, grow and exit a small business.
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The Strengths of Each Area of Media
Marianne: If you're spending money as a small business owner on something you cannot track, you're wasting. You need to be shifting your dollars looking at programmatic and looking at other ways to actually target those personas. And so really think about maximizing your time as the business owner. It will cost you minimally of what you're going to get in return in the long run.
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