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The Importance of Bottom-Up Innovation
I get asked the same two questions every year: How many solutions got integrated in the business and what was their impact from financial impact to sustainability impact? This theme is keep it simple. But what about longer-term impact? Is that one of your metrics? That's part of it. It's current impact and forecasted impact because mostly innovation doesn't hit immediately. So I think you just said a few things that were really important, but I'm gonna highlight is the business puts it in their plan. Your investment was in a strategic plan of the business unit. That is a rarity, I think, in the reality of this kind of activity.