This chapter delves into the modern fascination with monitoring blood sugar levels, discussing the influence of social media figures and health companies in providing solutions for managing glucose spikes. It introduces innovative companies like Zoe, Nutrisense, Levels, and Cygnus, which offer tools for understanding how the body responds to different foods, potentially leading to changes in eating behavior.
You might have noticed that everyone has recently become a bit obsessed with blood sugar, or glucose. Wellness firms such as ZOE here in the UK – as well as Nutrisense, Levels and Signos – claim to offer insights into how our bodies process food based on monitoring our blood glucose, among other things. But many researchers have begun to question the science behind this. To find out what we know about blood glucose levels and our health, and whether the science is nailed down on personalised nutrition, Ian Sample hears from philosopher Julian Baggini, academic dietician Dr Nicola Guess of Oxford University and ZOE’s chief scientist, and associate professor at Kings College London, Dr Sarah Berry. Help support our independent journalism at
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