2min chapter

Masters of Scale cover image

Rapid Response: The truth about what we watch, with Nielsen’s David Kenny

Masters of Scale

CHAPTER

How Important Are These Big Tect Platforms as Your Future Customers?

Nelson: Our most important customer is actually the audience. I do think our business model will change as some new platforms come in, win the emis win. The audience get scale, they're going to need neilson more. We've certainly got more growth in the parts of media that are growing than we do in the parts if mediate that are declining.

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