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Price Drives Narrative (EP.271)

Animal Spirits Podcast

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Supply Chain Issues Hurt Retailers a Lot

Ravin: I don't really want to blame retailers too much. Supply chain issues did in fact hurt them a lot, however. They said three years ago, in the second quarter, digital fulfilment accounted for just over seven % of total sales. In contrast, by the second quarter this year, the same day, portion of our digital sales accountsd for more than ten% of our total sales. This drove our total digital penetration up to almost 18%. More than double in only three years.

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