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093 GUEST: How to Get the Meeting Using Contact Marketing, with Stu Heinecke

The Art of Sales with Art Sobczak

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How Important Are They in the Sales Process?

Stoneman Douglas has written a new book about the role of tem assistants in business. He explains how one sales rep got his boss to bet on him by sending out an illustration that was personalized to each person he sent it to. "I went through the entire thing, case study after case study, just fascinated," says Stonemulder.

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