The Parasocial Relationship Between Author and Product

I think that increasingly when you're an author and certainly a cookbook author of any kind, you become the product. Like in a way that I think wasn't true 20, 30, 60, 80, 200 years ago. Because of the nature of how media and exposure work. And also it's really hard to be that person. It takes an emotional drain and it's a complicated thing. Just another part of the psychological challenge of making.