The Importance of Local Promoters

If you can build a core audience in your hometown, that's the closest thing to fans at an early stage. And I still play less hometown gigs in London than I ever played when I was in Nottingham. The crew you have around you is so important having a crew. It's worth a hell of a lot more than kind of someone who listens once because they saw it on online. You're worried about 5,000 followers that all will come to a gig and all will share every single record and will buy every single bit of merch. Like, imagine, imagine you had 500 followers that bought every single piece of merch. Yeah. That's what we're going to turn into.