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2min chapter
What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
Sweathead, A Strategy Podcast
Innovative Survey Methodologies for Reliable Data Insights
This chapter explores innovative survey techniques for gathering business insights, highlighting a transition to cost-effective and continuous models. It emphasizes the significance of diverse sampling and data quality while addressing common concerns about survey reliability and biases.
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