Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we explore how AI can enhance your CRM (Customer Relationship Management) with our special guest, Michael Hudlow, a CRM expert.
Michael provides a comprehensive overview of CRM systems, explaining their importance in managing customer information and improving business development decisions. He discusses the challenges of CRM implementation, especially the difficulty in getting team members to consistently input data. Michael highlights how AI can automate and streamline this process, making it easier for businesses to maintain accurate and useful CRM data.
Notable Quotes:
- “Everyone is already using a CRM system of sorts… It’s just probably not a great system.” - [Michael Hudlow]
- “With an AI component, it’s much more like it’s looking at everything and it will be able to say that company that is on your hit list was in the news today and they said this.” - [Michael Hudlow]
- “Write down on a piece of paper what is failing at your company or something that is holding you back… make sure those two or three things that you’ve highlighted are addressed.” - [Michael Hudlow]
- “The good news is all of these systems are extremely capable from a technical standpoint.” - [Michael Hudlow]
Michael also provides valuable advice for smaller businesses looking for the right CRM system, emphasizing the importance of identifying specific needs and problems before choosing a solution. He recommends starting with niche CRMs tailored to specific industries and leveraging free versions of larger platforms like HubSpot for initial setup.
Connect with Michael Hudlow:
• Website: https://bitxiacrm.com
• LinkedIn: https://www.linkedin.com/in/mmhudlow/
Michael’s expertise can help businesses navigate the complexities of CRM systems and ensure they get the most out of their investment.
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