B2B Marketing Budget and Productivity Benchmarks
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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Evolving B2B Marketing Budgets
This chapter examines the changes in B2B marketing budgets over the last decade, revealing the interplay between company growth and marketing spending. It discusses how smaller companies allocate a higher percentage of revenue to marketing compared to larger firms, despite absolute dollar growth in budgets. The chapter also highlights a shift in budget allocation strategies and the importance of effective event execution to maximize returns on investment.
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