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The Alcar Thing Has Come Back
In the 2010s, all of it was about like building users. Now everyone's seeing that with sub stack and all of these different things where it's like, do you like this content? Do you like this person? Come get it. Here's what it costs. And then people kind of decide what to do. But so in a weird way, the Alcar thing has come back. The spend as much money as possible requires as many users as possible thing. That feels like it's on the end.