What the hell happened to traffic? + Stuff's pivots and RNZ's regrets
The Fold
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The Evolution of Referral Traffic
This chapter explores the transformation of referral traffic over time, highlighting the shifting significance of traffic sources such as Google and social media platforms like Facebook. It reflects on the decreasing organic reach of social media, the rise of direct traffic, and the increase in targeted advertising to foster audience engagement amidst a landscape rife with misinformation.
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