2min chapter

Acquired cover image

Platforms and Power (with Hamilton Helmer and Chenyi Shi)

Acquired

CHAPTER

Navigating Growth and Profitability in Platform Maturity

This chapter explores the crucial stages of platform maturation, focusing on the balance between rapid growth and achieving profitability. Through a case study of YouTube, it illustrates how strategic decisions regarding customer acquisition and pricing can have long-term impacts on a platform’s success.

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