The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Are You on the Road to Diabetes?

Every sentence, every word is a possibility of being metaphor and we don't even realize it. Just try to find them around you. It's often easier to look at other people's stuff than to be kind of critical of our own. You'll be surprised at how many associations you do have with it. And you can almost go on forever.

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