Self-care as permission, not guilt

In late 2025, the most resonant piece of self-care advice in China didn't come from a lifestyle guru, but from an internet meme: 爱你老己 (Love yourself). A single, linguistically clever phrase blossomed into a cultural phenomenon. Its power was in repackaging the universal truth of self-love into something that felt intimate, shareable, and distinctly modern. This is the story of how language itself became a premier tool for wellness in the digital age. On the show: Steve, Fei Fei & Yushan