Evolving Childcare Marketplace | 7min snip from This Week in Startups

Get the app

Scaling Childcare with Tech: Winnie.com’s Blueprint for Growing with Purpose & Profit | E2005

This Week in Startups

chevron_right

notes

CHAPTER

Evolving Childcare Marketplace

This chapter explores the journey of a childcare marketplace from its 2016 inception to its current specialized platform connecting families with licensed providers. Highlighting the importance of adaptability, the discussion covers early challenges, market feedback, and lessons learned in achieving product-market fit for sustainable growth.

00:00

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

This Week in Startups is brought to you by…

Brave Search API. Get started for free at ⁠https://www.brave.com/jason

CLA. Get started now at ⁠https://www.claconnect.com

Sprig**.** Visit https://sprig.com/twist to book a demo and get a $75 gift card.

Timestamps:

(0:00) Sara Mauskopf, CEO of Winnie joins Alex

(1:45) Winnie's evolution, pivot, and focus on childcare services (7:25) Building Winnie's database and reflections on company growth

(9:55) Brave Search API. Get started for free at ⁠https://www.brave.com/jason

(12:08) The value of transparency and growth metrics

(19:20) CLA. Get started now at ⁠https://www.claconnect.com/

(21:16) Market positioning, motivations, and goals in the childcare industry (23:30) Addressing gender dynamics and startup funding (27:34) Balancing investor expectations with business models

(29:43) Sprig. Visit https://sprig.com/twist ****to book a demo and get a $75 gift card.

(31:10) Profitability, operational efficiency, and managing costs (37:01) Marketing strategies, brand growth, and the impact of Google’s model (40:30) Adapting to changing childcare demands due to remote work (44:08) Efforts to reduce childcare costs and home-based business challenges (50:06) Balancing profitability with growth and venture capital experiences (54:00) SaaS pricing challenges and the impact of AI (58:22) Tech M&A, FTC regulations, and innovation policies

Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/

Check out the TWIST500: twist500.com

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Check out: Winnie: https://winnie.com/

Check out 2024 Inc. 5000 list: https://www.inc.com/inc5000/2024

Check out the BLS statistics: https://www.bls.gov/cps/telework.htm#data

Follow Sara:

X: https://x.com/sm

LinkedIn: https://www.linkedin.com/in/smausk/

Follow Alex:

X: https://x.com/alex

LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm