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2022 State of Cloud

The Cloudcast

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A Dollar Turns Into a Dollar of Revenue

Businesses that have what we would describe as a twelvemonthor or better payback, meaning they spend a dollar on a sales or marketing professional. A dollar of revenue trades at anywhere from five to 15 times recurring revenue in the public markets. And so you have a business model that can take a dollar turning into a dollar of high margin revenue in a year. That's just a business miracle. We see it happened so much, and we put all this nomenclature around it, that we sort of like forget that it's pretty incredible.

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