The Dali Lama seems to be associated with Democrats and so if a Democrat tells a young boy to suck his tongue, that apparently is just news. That's just some news according to the Democrats. The theory here is that the reason these big corporate entities like Budweiser are doing things which maybe to you look like bad marketing such as the Dylan Mulvaney situation with Bud Light. But really what's happening is these big companies have to get their CEI score. So now they have an ESG score, a CEI score, probably a DEI score. And don't you think we've gone too far?