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Beyond Silicon Valley: AI and Advertising Evolution
This chapter explores the challenges tech products face when trying to connect with audiences outside major tech hubs. It highlights the significance of understanding diverse user experiences and the role of innovative advertising strategies, particularly in the context of AI and its implications for consumer engagement. The discussion also covers the transition from traditional ad models to AI-enhanced personalization, emphasizing the need for effective user behavior insights to thrive in a rapidly evolving digital landscape.
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