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Why 80% of A/B tests fail, how to 10X your experimentation velocity - Kristi Angel - The Data Scientist Show #088

Daliana's Game

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Unveiling the Impact of Small Changes in A/B Testing and Scaling Experimentation Programs

Exploring the impact of subtle adjustments in A/B testing through Amazon's success story and the unpredictability of experimentation outcomes. The chapter also delves into the speaker's role as a community evangelist, emphasizing democratizing experimentation and fostering a supportive community for scaling programs in smaller businesses.

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