2min chapter

The Disruptive Voice cover image

86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

Pay Pell's Growth Comes From Ten Percent of Strategy Implemented

All of our growth really came from basically five things. First was getting on to the eb platform and getting buyers and sellers to use it. After that, good self service tools for web developers. And then after that, partnering with shopping carts and hosting companies,. Then building out a direct sales for larger companies. And then finally, a geographical expansion following that same play book. We launched mobile aps a bunch that nobody ever used. We spent millions on all this advertising that we never really could trace back to revenue.

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