4min chapter

Future of StoryTelling (FoST) cover image

Reinventing Retail — Ben Kaufman

Future of StoryTelling (FoST)

CHAPTER

Working With Big Brands and IP Holders

The company has worked with big brands like Disney, Paramount and Spin Master. The goal is to do big, fun, immersive shows with everybody. Ben: I spend a lot of time in this space of immersive entertainment. A lot of people still struggling to figure out how to make it sustainable.

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