Spotify’s vision for digital audio advertising -- Ann Piper // Spotify
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Benefits of Audio Ads on Spotify
Digital audio specifically on Spotify because of the personalization and the way in which the platform caters to each individual, the trust factor that's been built there. Why is audio different and special now that it's accessible to basically the whole world? Yes. And I wanted to clarify $250 minimum on our ad studio. So thank you. Almost the whole world. Not a high budget. A whole bit of a minimum.
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