The Live Golf Tour - The Biggest Thing Ever Happened to Golf

The Live Golf Tour is viewed by many as an existential threat to golf. Some of my dear friends don't even speak to me because of this. We are starting a franchise model in golf that's never ever been thought of before, let alone done. If you look across all sports around the globe, sports have become an asset class. And private equity and equity is being invested into many of these sports. So what happened with golf? we had an investor who wanted to come in and unlock this Virgin Space. I suspect when you signed up, you knew exactly what you're getting into. Ah, 100%. It is the biggest thing to ever happen to the game of golf in over 53