Google Expert Knowledge Translates Over to YouTube

SEO and these keywords and tags matter because of this ability to contextualize what somebody might want to watch. If you can put things in your title descriptions and tags and transcripts, that all correlate. It means that your thing is more relevant and provably more relevant for the thing that you're talking about. So then we know it's not clickbait. The other thing is it's performance based so they look at if you were if you are what you say you are, then you won't have as many people drop off in the first 30 seconds. That's another validation that they use they use timing in that regard as well.