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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game w/ Alex Hormozi
How to Streamline the Operations of a Fitness Chain
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The second of the urgency is rolling seasonal urgency. This is especially valuable for fitness space, right? So you can run a promotion of some sort and then use an arbitrary end date to bookend your months. Every single gigantic fitness chain that's private equity owned does this. And so it's real genuine urgency that we are introducing in this sales process to drive more decisions.
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