The emotional journey with a brand starts so long before even they hit the landing page. So you can still use emotional marketing by identifying where they're coming from and what page they're landing on. And again home page is a little trickier because it's like a catch all and there's a lot of coming along again again. But yeah I mean you can use emotional marketing and I think for me, it's the best approach especially when you don't have a lot of data.
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