Around The Coin cover image

Ahmed Siddiqui, Chief Payments Officer of Branch and Author of "The Anatomy of the Swipe"

Around The Coin

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Bridging the Financial Gap

This chapter explores the challenges of a scheduling software business, particularly in slow sales cycles for enterprise SaaS products targeting large retailers. It reveals how they created a financial service to offer small cash advances to workers facing biweekly income issues, while also discussing the complexities of assessing loan repayment probabilities and the delicate balance of monetizing the service without interest charges.

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