24min chapter

Boujee Best Friend with Koko cover image

Eva Alexandridis of 111SKIN On Making an Impact, Building a Beauty Legacy & Respect in Relationships

Boujee Best Friend with Koko

CHAPTER

Creating a Skincare Brand

The chapter discusses the process of creating a skincare brand from scratch in the beauty industry. The speakers talk about their background in Silicon Valley, the lack of suitable skincare products in the market, and how they turned their lack of experience into an advantage. They also talk about the development of innovative skincare products and their journey to becoming a leading brand.

00:00

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