Introduction

Twitter has deployed code to artificially boost Elon Musk's tweets by a factor of 1,000 after the billionaire complained about the lack of engagement his posts were receiving. According to a report from Casey Newton at Platformer, after a tweet about the Super Bowl received less engagement than President Joe Biden's, Musk took to Slack to issue an urgent request for help from engineers. Late on Sunday, Musk addressed his team in person and warned them they would all lose their jobs if the engagement issue was not resolved. By Monday, Twitter had deployed code to "greenlight" all of Musk's tweets, and artificially boost them, allowing his posts to bypass Twitter's filters designed to show people the best content possible. This "power user multiplier" now applies only to Musk, and the code allows Musk's account to bypass Twitter heuristics that would otherwise prevent a single account from flooding the core ranked feed, now known as "For You."

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