Marketing company m c i says it can reduce the number of impressions ads that we show on these remarketing adds by 12 or 15%. But here's a big butt. We can't really see that these adds are causin any harm, so why would we want to leave pine two, five % on the table? And by the way, if you don't show it, someone else is probably going to um. That's the thing. By the way, your actually being interested in this watch. It's much more orof you literally just saw something on some t b, on some you now, and you were just curious. You had no intention t never crossed your mind
Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.