2min chapter

The Human Risk Podcast cover image

Paul Craven & Rory Sutherland on Magic & Alchemy

The Human Risk Podcast

CHAPTER

Is This the Retail Equivalent of Your Doorman Fallacy?

The doorman fallacy is the retail equivalent of your doorman fallacy. McKinsey work out how much you'd save by replacing a doorman with an automatic door and lay claim to the saving. But in reality, the doorman's functions are much, much broader than door opening their recognition for regular patrons,. For example, security. There are all sorts of things being performed. And none of them appear on a bloody spreadsheet. Despite the fact they have a kind of value to them.

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