4min chapter

Marketing Against The Grain cover image

How to Beat the Recession

Marketing Against The Grain

CHAPTER

Groupon - What Did They Do?

Group on is a group of people who sell deals online. The company has seven thousand employees and sold 70 million deals to date. Group on failed because it wasn't profitable enough for most merchants, says John MacIntosh. It reminds you that one of the tools you have to distribute and grow your business is price., he adds.

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