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Jared Bauer is one of the few people on YouTube who has built something massive and then moved on, and his journey from Wisecrack to his own total reinvention sounds like it’s just getting started. It doesn’t take long for us to realize that Jared is on another level when it comes to understanding the business of online media and how the dollars actually flow. Is the age of brand-sponsored content nearing an end?!

Jared thinks that influencer marketing’s house of cards is ready to collapse, and he’s happy to have moved out. But it’s not all grim: what failed in the past might actually be what succeeds in the future. What he does know is that the grind of Wisecrack wore him down, and as he explains the channel’s freakish pace of content generation it’s easy to understand why. Long-term burnout can happen, like with Freddie Wong, or it can be short-term discomfort – like Kevin’s struggle with performing a script while screaming through racetrack corners. It all adds up.

Is it possible to sustain years of hard work without running the risk of burnout? Maybe, if you’re shamelessly authentic. It’s a struggle with parasocial relationships, though.. Or is it?

Jared talks about everything from what the Harlem Shake *really* meant to how it’s even possible to offer a unique perspective through the video essay. 

Thanks to everyone who came out to the live show – that chat participation really helps drive the episode. And a special thanks to our Patrons who make this show happen each and every week. You really are the best.

Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

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CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU 

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  

Theme by Mega Drive → http://megadrivemusic.com  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

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» View our website: https://thecreateunknown.com

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