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Select the Right Digital Initiatives to Drive Digital Acceleration

Gartner ThinkCast

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How to Make a Business Case for an Aggressive Company in a Competitive Climate

A lot of companies that are aggressive, of course, they have those reserves to make those leapfrog actions. For them, the business case is fairly straightforward. But if you're in a situation where the cash reserves are fairly limited or you have a lot of problems actually funding it, borrowing money, and so forth to get that, it becomes quite problematic. That relative thinking of portfolio thinking allows you even for companies that have a hard time finding the funding and the resource to pursue the growth lane.

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