Land of the Giants cover image

Facebook's Plan To Be Cool Again

Land of the Giants

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What Is Meaningful Social Interactions?

Facebook announced it in january 20 18. Gone was time spent. Interactions, or basically content that people engaged with would now be the measure of what came first in the news feed. The result of that change was to remove about 50 million hours of virol video watching a day. At the time, another pivot was happening inside the company, one toward integrity. That could mean building defences against spam or state backed influence campaigns.

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