#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
The StoryBrand Podcast
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We're Asking for People's Time
In his lifetime, we have seen the kind of a leaning toward the vilification in the public discourse of corporations. In doing that kind of work, you're actually shaping the future of g e. So what if we claim that we have a new kind of imagination? We come up with ideas and we call these ideas and this ability to make them come true eco imagination. That's why you're asking it M,. i'd look for universal truths when you have two sides throwing rocks at each other. Like hilary trump said: 'If you take two sides they can't stand together'
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