In his lifetime, we have seen the kind of a leaning toward the vilification in the public discourse of corporations. In doing that kind of work, you're actually shaping the future of g e. So what if we claim that we have a new kind of imagination? We come up with ideas and we call these ideas and this ability to make them come true eco imagination. That's why you're asking it M,. i'd look for universal truths when you have two sides throwing rocks at each other. Like hilary trump said: 'If you take two sides they can't stand together'
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it.
When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.)
This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget.
Listen now and discover the secrets of branding that can have an exponential impact on your bottom line.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27