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#170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views

The Tim Ferriss Show

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The Importance of State Story Strategy

Timothy Stanley: I think it's state story strategy. Most people want to sit down to determine a strategy to address their issue, but they're in a negative state which leads them to have an internal narrative that is self-defeating. You can't make good decisions if you're in a bad mood. If you can make yourself become happy through these things or just a better state, you're gonna make better decisions. Yeah, I use cold exposure for that quite a bit. We might get a taste of that later when we go to the Russian baths with the cold punch. They're shrinkage, Tim, it's shrinkage.

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