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Cory Underwood: Global Privacy Control, CPRA and beyond

Masters of Privacy

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Programmatic Ads - The Future of Programmatic Advertising

If there's no agreements, then they're not service providers. And so now you have obligations under the law. So in California, my speculating with the fact that perhaps through the popularity of something like global privacy control, we end up in a space where programmatic advertising doesn't work as well anymore because the sample is too small.

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