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The Satellite Network, It's a Big Investment
There was not enough bandwith available on any other communication lines to sink back, in a very fast manner, all of the sales data from stores. So they invested 24 million dollars to link all stores with a two way voice and data transmission and a one way video communication from bentonville. And then, because sam had this philosophy, remember, he'd thought it couldn't scale past 15, 20 stores, of needing to sort visit all the stores himselves and have that personal communication. They eventually instituted this for the saturday morning meeting too, wher he would broadcast over their proprietary satellite network in 19 87.