How Much Should I Have Bid?

Auction design is a hot topic in economics, has been for a long time. The idea being that if we know something about the environment, we can design the auction to do what we want. And gugo really thought about this already. If you go and search through the gugo ad managerapi, you'll see that gugo provides feedback after every single live auction to the bidders - minimum bid to win. It looks almost indistinguishable from a second price auction. Interesting.