Yeah, that's a really good question. So, you know, I think context can come in so many different ways. I know we were kind of touching this at a high level. Context can be a number of different things, you know, to me. So for one, you might have settings, right? You might have a certain role. There may be certain actions you can do within that certain context, right? Additional context might be, let's say I have a certain type of objects that share the same sort of traits. Imagine what that can do for me, right? Then we start thinking about, you know, our content strategy, right? How can we build something that sets, like think about it from a hierarchy, right? Like how can I set the stage and really let these objects shine? And then how can we use that shared language for somebody to onboard or understand what those things mean, right? This is very, very high level. But, you know, it's similar to like, you know, if you're going down a grocery aisle, right? You know, if you're going down like the grains, you know, you're probably going to find like, you know, all the noodles that you need to find, right? You kind of in the set like, you know what? I need the noodles before I get the pasta sauce that's in produce, right? There's a benefit to that because you know exactly where to find things.

Exactly, yeah. And it comes down to those, the relationships between the things. So which you touched on earlier and how important those relationships are between the things. And I think like relationships are important for two reasons. One, to drive navigation between the things. Like if they're related in my head, I want to be able to navigate between them, you know, company, person working at the company. Person working at the company has a company. So if I'm looking at a person, I should be able to navigate to their company. I'm in the company and she will and navigate to all the people working at the company. So navigation, but also to define the things. Like how people and companies, like how am I related to this company? How if I'm looking at a company, am I the owner of the company? Am I the ads manager for the company? Have I applied for a job at this company? So what is my relationship to that thing kind of defines? Yes. Like how does that company sit in my context? Exactly. Based on like what you're saying, like roles, like what can I do

to this company?