Right now, most of the corporations are experimenting with crypto. I think the market is not going to have the long term sustain ability. It needs to be valuable. At the same time, what really drives markets as big institutional buyers that are able to move the markets with large blocks. That's one way to move from speculation to end in kind of interest on the institutional side. On the consumer side, i think it's going to be interactive. Theal will do nft marketing stunt. or let's do some like ticketing, an f t ticketing thing. Or let's throw something into the mettever until they see a great utility and reason to come in.