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Industry Episode with Zach Weinberg: Market Trends, Avoiding Hiring Bulls***ers, and Who Will Win In AI

The Logan Bartlett Show

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Navigating the Challenges of Hiring Quality Marketers

This chapter highlights the difficulties faced in assessing the quality of marketing hires, stressing the importance of detailed job specifications and rigorous case interviews. It delves into how good communicators can sometimes lack essential skills, leading to hiring challenges at senior levels. The discussion also touches on the necessity of involving a neutral party in the hiring process to prevent bias and misleading hires.

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