This chapter highlights the difficulties faced in assessing the quality of marketing hires, stressing the importance of detailed job specifications and rigorous case interviews. It delves into how good communicators can sometimes lack essential skills, leading to hiring challenges at senior levels. The discussion also touches on the necessity of involving a neutral party in the hiring process to prevent bias and misleading hires.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode