TikTok

If you only have a thousand bucks a day to spend on a platform, you really got to consolidate that and TikTok because of the attribution. You actually need more consolidation than on Facebook. So I think for now, you're totally good. The reasons why you would want to spend it out would be: A, to guarantee you're getting spend, right? On some new creatives. Also if you want to make sure you're not interrupting those evergreen campaigns,. If you got some stuff that's hidden in the working, you just want to keep them running.

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