2min chapter

This Week in Startups cover image

ANGEL: Freestyle’s Jenny Lefcourt on nailing non-consensus bets and avoiding hype | E1704

This Week in Startups

CHAPTER

The Importance of Purpose Before Action

I have a mantra called purpose before action. I mean obviously speaking at conferences and hiring a bunch of people are false wins it's just busy workYeah your really matters is the customer of the product so what do you find yourself pushing founders back towards? You know if you're surgical in what you're doing like you're doing PR because you know that that's going to be read by the people you're trying to sell to  it makes a big difference great it will impact your conversion rate.

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