I have a mantra called purpose before action. I mean obviously speaking at conferences and hiring a bunch of people are false wins it's just busy workYeah your really matters is the customer of the product so what do you find yourself pushing founders back towards? You know if you're surgical in what you're doing like you're doing PR because you know that that's going to be read by the people you're trying to sell to  it makes a big difference great it will impact your conversion rate.

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