18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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The Risks of Instagram's Content Fortress
Is there a concern that regulators are going to start requiring the shoppers on Instagram steps to opt into that commerce tracking as well? Like, is that a concern that that will no longer be kind of that? So, is there concern that it will require opt in and what is now thought of as first party data? Well, yeah, I saw I just finished a piece going live tomorrow about, you know, about that exact situation happening in Europe. The risk of that happening in the US is much less acute, but hey, who knows?
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