What Is Your Secret Sauce?

"I think most salespeople are showing up with a script that maybe worked for one guy or gal who was authentic, right? So this script worked because they were being themselves, but it's not going to work for me because I'm not Joe Schmo," she says. "When I talk to you, you matter and you're going to know that you matter to me." She adds: "No matter what happened, if it was spendering, raining, everything fell apart ... You're securing yourself and knowing that's who you are"