Bonus: How to give a killer speech | How To!
The TED Interview
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Using a Personal Story to Make Your Ideas More Sticky
We think about play the wrong way. Play can be more than you think it is. Tell a personal story to make your ideas more sticky. And anticipate the audience's scepticism and use it to your advantage. If you cast a spotlight on their doubts ahead of time, rather than avoiding them, you'll actually set your sef up to blow away their expectationsn.
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